Higher Activity Level

Their primary motivation is to actively experience nature. Physical activity is part of the experience. They are  interested in a wide range of activities

They have the highest willingness to pay – both when it comes to unique accommodations, activities, and good food experiences. They prefer to schedule their holidays exactly and accurately. Most of them are between 25 and 34 years old. This target group includes as many women as men.

The target groups has a lot in common, but there may be many important differencies, when it comes to basic needs, skills, preferences and personalities. Different people are triggered by different texts, hashtags, photos/films and so on. That is why we have divided them further into different personas:

Outdoor adventurer

These guests primary see nature as a playground. First of all, they like to perform physically in nature. Afterwards they want to relax in a outdoor hottub, have a good beer or so on. Very much alike a Sport eventer, but without focusing on fitness and stopwatches. Instead they takes time to stop and enjoy the view from the mountain peak or over the wide ocean. See what they may like: Outdoor adventure media

Adrenaline kicker

These guests are hunting extraordinary high-adrenaline experiences like base jumping, parashooting, climbing or spectacular surfing. Very much alike an Outdoor adventurer, but much more focused on short-term kicks, not long physically and enduring adventures. See what they may like: Adventure kicker media

Sport eventer

These guests... See what they may like: Sport eventer media

Expedition planner

These guests go for long-time planning, for excursions which requiers high skills and endurance. This may include kayaking, skiing, dogsledding, biking an so on. They are first of all attracted by the unspoiled wilderness they find in the Arctic. See what they may like: Expedition planner media

Have an active time outdoors :-)