They travel to experience famous places, attractions and new activities. In Northern Norway, this could be, for example, the Northern Lights, North Cape or whale watching.

They love to relax and to enjoy life. They plan accurately, and they prefer to explore their destinations on their own. They are interested in stars and spotlights, social interaction; well-being, fashion, and beauty are important to them. They are willing to pay above average for activities. Many of them are between 25 and 64 years old. This target group includes more women than men.

The target groups have a lot in common, but there may be many important differencies, when it comes to basic needs, skills, preferences and personalities. Different people are triggered by different texts, hashtags, photos/films and so on. That is why we have divided them further into different personas:

Bucket lister

These guests comes to see famous attractions. They often chooses the main routes for tourists. Open for inspiration and advice. They need often and quick information, usually a little at a time. They can be unexperienced tourist, and very keen to see something specific they have heard about the attractions they seek. See what they may like: Bucket lister media

Epic seeker

These guest want to see amazing things, and would like to spend more time and money than other tourists, if they think it's worth it. But throws nor waste time. Typically inspired by the National Geographic. They want to experience the major attractions in spectacular landscapes. Would love to have rituals and ceremonies that mark, symbolic experiences like swimming under the midnight sun. Concerned about security of purchase and enjoy photography underway. Epic expedition cruises are often a good choice for them. See what they may like: Epic seeker media

 

Have an iconic and epic time :-)