Their main motivation when traveling on vacation is to relax. They prioritize a quiet life, preferring to explore on their own and have few activities. They actively seek out places and experiences to achieve this.

They prefer few, and easy activities. They wish to stay at one place and explore it on their own. They do not wish to spend that much money on accommodation, activities, and food. Most of them are between 35 and 64 years old. This target group includes more women than men.

The target groups have a lot in common, but there may be many important differencies, when it comes to basic needs, skills, preferences and personalities. Different people are triggered by different texts, hashtags, photos/films and so on. That is why we have divided them further into different personas:

Wellness indulger

These guests often feel they need more recreation, enjoyment, resting, tranquility and silence.  Healthy food and drink, some good nights' sleep and stay that help them to refind the body and soul balance, before returning to their everyday life. They often focus on themselves, or may be a friend or two. See what they may like: Wellness lover media

Unplugger

These guests... See what they may like: Unpugger media

Slow traveller

These guests... See what they may like: Slow traveller media

Wellness specialist

These guests... See what they may like: Wellness specialist media

 

Have yourself a good time :-)