The bond with their travel companions (family and/or friends), strengthening relationships and creating closer bonds is the most important thing for them when they travel. They may have different motivations when choosing destination.

They prefer many activities instead of few ones, and these activities can very well be a mixture of highly and moderately physically challenging ones. The main motivation, experiencing together with your loved ones, is often found important also in the other target groups. They have a high share in any age group between 25 and 64 years. This target group includes more women than men.

The target groups have a lot in common, but there may be many important differencies, when it comes to basic needs, skills, preferences and personalities. Different people are triggered by different texts, hashtags, photos/films and so on. That is why we have divided them further into different personas:

Family memorymaker

These guests want to to keep the family together by creating lasting memories for their dearests. Experiences that last for both their children and themselves, it can be both cultural and outdoor activities. They want childfriendly solutions, but like to experience things together. For example small portions for the children (like local food) rather than having a separate parentes' and children's meny. Doing activities together rather than placing their children within a seperate playground. See what they may like: Family memorymaker media

Friendship bonder

These guests want to nurture their friendships, may be as repetetive happenings. For example making memories like short holidays for their study buddies, childhood friends, their gang of girls or boys. The social part is most important, activties in which everyone within the group can participate in. See what they may like: Friendship bonder media

Romantic indulger

These guests focus om romatintic places, good atomosphere, time and room to nurture each other and the relationship. May be some luxury and small surprices to each other, intimacy and closeness is important. Table for two, flowers on room, activities for two, experiences made for couples. See what they may like: Romantic indulger media

Jublilee planner

These guests often wants chambre séparée, (multi-generation) party rooms and activites for large groups. Having a celebration and good-times that makes lasting memories for everyone. See what they may like: Jublilee planner media

Have a good time together :-)