These are holiday makers who mainly want to get "Close to themselves". They want to "Sustain stability in their life" and "Being a better version of themselves". Our main brand story to these potential guests is Northern Norway as a perfect place to improve their "Balanced lifestyle".
This target group has a lot in common, but there may be many important differencies, when it comes to basic needs, skills, preferences and personalities. Different people are triggered by different texts, hashtags, photos/films and so on. That is why we have divided them further into different personas:
These guests often feel they need more recreation, enjoyment, resting, tranquility and silence. Healthy food and drink, some good nights' sleep and stay that help them to refind the body and soul balance, before returning to their everyday life. They often focus on themselves, or may be a friend or two. See what they may like: Wellness lover media
These guests... See what they may like: Unpugger media
These guests... See what they may like: Sport eventer media
These guests... See what they may like: Slow traveller media
These guests... See what they may like: Wellness specialist media
Have yourself a good time :-)